Job Description
We are seeking a Senior SEO Strategist to lead our organic growth initiatives at Apex Digital Solutions. In this pivotal role, you will drive traffic, increase visibility, and optimize the user journey across our digital properties. If you are a data-driven professional passionate about search engine algorithms and conversion rate optimization, we want to hear from you.
Join a team that values innovation, creativity, and results. You will have the opportunity to work with cutting-edge tools and collaborate with world-class developers and content creators.
Responsibilities
- Technical SEO Leadership: Oversee site architecture, crawlability, and indexation to ensure optimal search engine performance.
- Keyword Strategy: Conduct in-depth market research and competitor analysis to identify high-value keywords and content opportunities.
- Content Optimization: Partner with content teams to implement SEO best practices, meta tags, and schema markup.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics and Search Console to report on ROI and organic growth.
- Link Building: Develop and execute a white-hat link building strategy to improve domain authority.
- A/B Testing: Continuously test and iterate on landing pages to improve conversion rates and user engagement.
Qualifications
- Experience: 5+ years of proven experience in SEO, with a track record of improving organic rankings for major keywords.
- Technical Skills: Strong understanding of HTML, CSS, JavaScript, and server-side rendering (SSR).
- Tools: Proficiency in tools such as Ahrefs, SEMrush, Screaming Frog, and Google Analytics 4.
- Communication: Excellent verbal and written communication skills, with the ability to present complex data to stakeholders.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Certifications: Google Analytics and Google Ads certifications are a plus.