Job Description
Are you a visionary Search Engine Optimization expert ready to scale organic growth for a market-leading organization? Apex Digital Strategies is seeking a highly analytical and creative Senior SEO Specialist to join our elite marketing team in San Francisco. In this pivotal role, you will drive traffic, increase brand visibility, and optimize the digital customer journey through data-driven strategies.
We are looking for a self-starter who understands the nuances of Google's algorithm updates and can translate complex technical data into actionable business insights. You will work closely with cross-functional teams to ensure our digital presence dominates the search results.
Responsibilities
- Conduct comprehensive technical SEO audits and performance analysis to identify improvement opportunities and optimization gaps.
- Develop and execute high-level SEO strategies that align with business goals and drive organic traffic growth.
- Lead keyword research, competitive analysis, and content gap analysis to inform content marketing initiatives.
- Optimize website architecture, page speed, and mobile usability to ensure the best possible user experience and search engine crawlability.
- Manage and oversee link-building campaigns to build high-authority backlinks and improve domain authority.
- Collaborate with content creators and developers to implement structured data (Schema) and optimize on-page elements.
- Generate detailed monthly reports and dashboards to track KPIs, including organic traffic, rankings, and conversion rates.
Qualifications
- 5+ years of proven experience in SEO, with a track record of improving organic search rankings for major websites.
- Deep technical understanding of search engine algorithms, including Google’s latest updates (e.g., Helpful Content, Core Web Vitals).
- Expertise in SEO tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Google Analytics 4.
- Proficiency in HTML, CSS, and basic JavaScript for on-page optimization tasks.
- Strong analytical skills with the ability to interpret complex data and present actionable insights to stakeholders.
- Excellent communication skills, with the ability to explain technical concepts to non-technical team members.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.