Job Description
Apex Digital is seeking a world-class Senior SEO Specialist to drive our organic visibility and user acquisition strategies. In this pivotal role, you will own the SEO roadmap, ensuring our digital footprint dominates search results. You will work closely with our engineering and content teams to bridge the gap between technical performance and user experience.
We are looking for a visionary thinker who is not just keeping up with the latest algorithm updates, but who is shaping the future of our search presence. If you have a passion for data, a knack for strategy, and a drive to grow organic traffic, we want to meet you.
Responsibilities
- Conduct comprehensive technical SEO audits and implement optimization strategies to improve site crawlability and indexation.
- Lead keyword research and competitive analysis to identify high-value opportunities and content gaps.
- Collaborate with content creators to produce SEO-friendly copy that drives organic traffic and engagement.
- Monitor and analyze key performance indicators (KPIs) using tools like Google Analytics, Search Console, and SEMrush.
- Manage link-building campaigns and outreach efforts to build high-authority backlinks.
- Stay ahead of algorithm updates and industry trends to ensure long-term SEO success.
Qualifications
- 5+ years of proven experience in SEO, with a strong track record of improving organic rankings.
- Deep understanding of on-page, off-page, and technical SEO best practices.
- Proficiency in Google Analytics, Google Search Console, and major SEO tools (e.g., Ahrefs, Moz, SEMrush).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication skills and the ability to explain technical concepts to non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).